Nisa launches Club 15 to celebrate 15 years of Making a Difference Locally
Nisa's Making a Difference Locally (MADL) charity is celebrating its 15th anniversary by launching Club 15, a new initiative that will bring retailers, suppliers, and Nisa colleagues together to make a difference in local communities.
Club 15 will select 15 Nisa retailers from across the UK to participate in a year-long partnership with MADL. The selected retailers will receive a variety of benefits, including:
• A year-long support package from MADL, including training on how to fundraise, access partner forums, and one-on-one support from the MADL team.
• A monthly raffle to win a £500 donation to their chosen cause.
• Support to run ADTMAD (A Day to Make a Difference) with marketing assistance.
• Inclusion in Consortium Magazine with a small MADL write-up about their community support.
• Increased loyalty to MADL and the Co-op brand.
• A personalised panel on the first page of MADL leaflets highlighting their chosen year-long cause.
The Club 15 initiative is open to all Nisa retailers, regardless of their size or experience. To apply, retailers should visit the MADL website.
"We are excited and thrilled to launch Club 15 and celebrate 15 years of making a difference in our communities," said Kate Carroll, Head of Charity at Nisa. "This initiative is a great opportunity for retailers to elevate their community support and get the support they need to make a real impact."
The Club 15 initiative launched at Nisa Expo 2023 this week.
Since its launch in 2008, MADL has donated over £16 million to over 10,000 charities and good causes across the UK.
The MADL team provides retailers with support and resources to help raise money for their chosen causes. This includes providing collection tins, clothing banks, and in-store POS materials. The MADL team also helps retailers to find local and meaningful causes to support.