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Nisa’s retailers get innovative marketing kit to promote community relations

Community focused Nisa retailers have been given a helping hand to raise awareness among their shoppers about the work they do in the community.

A new system has been launched which allows retailers to create and download personalised posters, social assets and more to help them recognise the support they have given to local good causes through Nisa’s Making a Difference Locally charity (MADL).

The range of resources have been made available via Canopy, a set-up which enables Nisa’s retailers to log in, select materials to download and either print off and use as posters in store or publish on their own digital channels.

Retailers can personalise the work they do with MADL and make it relevant to their own communities.

Working with Nisa’s design agency ITG, access has been opened up to retailers enabling bespoke templates to be created which resonate with the communities they serve.

MADL’s Marketing manager, Helen Walker, said: “We’ve worked hard to develop this platform and in doing so, given our retailers access to a great choice of templates for them to use according to their own needs."

“Opening Canopy up to them means they are always on brand but at the same time can personalise their marketing to make it bespoke to them, whether that is including a logo, adding photographs or changing sizes.”

The new provision offers eight different templates, social assets, and posters which retailers can download and use physically and digitally.

The project, which launched to Nisa customers this month, includes a video user guide to demonstrate how to best make use of the offer.

Claire Partridge, Marketing Manager at Nisa key account Pricewatch, said: “We engage a lot with MADL on Facebook and LinkedIn, particularly and are excited to start using Canopy."

“As an independent retailer being able to include our own branding will be fantastic to cement the link between our company and MADL. I also love the fact that anything we create needs approving before it’s used to make sure any typos or spelling mistakes are avoided.”

Helen added: “It is a very simple concept, but it means our retailers can personalise the work they do with MADL and make it relevant to their own communities and the causes close to their hearts.”

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