Backyard BBQ made easy this bank holiday with help from Nisa

Nisa is supporting its retail partners in the run up to the Early May Bank Holiday with a raft of deals on barbeque food and drinks for shoppers to enjoy over the long weekend.

With shoppers across the UK now emerging from a long lockdown many will be looking to celebrate the occasion outdoors with family and friends should the weather allow, presenting Nisa retailers a fantastic opportunity to enhance their sales and profit margins with competitive offers on a range of alfresco dining essentials.

The promotion will be supported with themed POS to help retailers to create in-store theatre and highlight the great deals on offer, whilst also featuring on Nisa’s consumer-facing website and social media channels.

Offers are available in participating stores now and include fantastic deals on barbeque lines including Co-op Sticky Maple Pork Kebabs, Smokehouse BBQ Chicken Drumsticks and Co-op Irresistible Jumbo King Prawns, all at £4 a pack, alongside St Pierre Brioche Hot Dog Rolls and Burger Buns at £1.50 each.

A range of BWS offers is also available including Kopparberg Variety Pack 10pk and Coors 10pk at £10 each, Carling pint cans 4pk at £5, Gordon’s Gin in Premium Pink and Sicilian Lemon variants at £15 each, and Don David Malbec at £8 a bottle*.

A special one week deal on Pepsi Max is also running over the long weekend with 24 cans available for just £6 until Tuesday 4th May.

Chris Walker, Offline Marketing Lead at Nisa, commented: “With over a quarter of adults now wanting to spend more time with family and friends, as restrictions allow, the upcoming bank holiday weekend presents the perfect opportunity for planned or last-minute garden get togethers. And Nisa stores are well placed for those looking for great deals on all of the refreshments they’ll need to be the perfect host.

“As a part of any bank holiday licensed gondola end, it is important that our partners merchandise for all shopper requirements and tastes by highlighting a variety of drinks and pack sizes to suit all missions.

“May holds a particularly fantastic opportunity for increased footfall with two bank holidays falling four weeks apart, and we are confident that this event will support our retailers in driving sales and profitability as we enter this key Spring trading period.”

*Due to MUP in Scotland and Wales deals will vary.