Budget-friendly gifts for dad at Nisa
Nisa is supporting its retailers this month with a raft of great deals on Father’s Day gifts to help them make the most of sales opportunities in the lead up to the occasion.
The promotion features deals on a selection of popular branded lines across the most purchased gifting categories, confectionery and licensed, with options starting from as little as £1.50 to cater to the cost-conscious shopper.
“Almost half of all consumers will be looking for a gift to treat the father figure in their lives this year but due to inflationary pressures, it’s important that retailers are offering gifting lines at different price points to cater to budgets big and small,” said Danielle Sylvester, Wholesale Category Controller at Nisa.
Some of the offers available now are Terry’s Chocolate Orange 157g for £1.50, Cadbury Heroes 290g and Maltesers 310g at £3 each, Ferrero Rocher 200g for £5 and unmissable deals on a wide selection of wines, spirits, beers, ales and ciders include Smirnoff Vodka 70cl at £15 and a range of 330ml IPA cans on a 3 for £5.50 multibuy offer.
Nisa’s upcoming One Week Deal, running from 15th - 21st June provides yet another gifting option for any whiskey lover, offering a £3.99 saving to shoppers on a 70cl bottle of Jack Daniel’s Tennessee Whiskey which is just £18 a bottle.
An eye-catching point of sale kit has been provided to Nisa partners comprising fins, wobblers, and shelf stripping to draw attention to the promotion, help drive additional footfall and really make the most of the opportunity.
“Around 70% of shoppers prefer in-store shopping to online for Father’s Day, finding the experience more enjoyable, and so utilising the dedicated point of sale and regularly replenishing shelves will help improve the shopping experience and result in boosted basket spend for partners,” said Sylvester.
*Due to minimum unit pricing in Scotland and Wales deals will vary.
Sources: InSites Consulting, Father’s Day 2021, July 2021. Mintel - Seasonal Shopping (Spring/Summer 2021)