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Curry on cooking at Nisa

Nisa is keeping the world food category on the agenda for independent retailers throughout autumn with the focus moving to India for October.

Following on from earlier successful promotional events for Chinese and Mexican dining, the Taste of India is the next theme to hit Nisa retailers’ stores with a great range of competitive deals available on popular Asian cooking brands.

Included in the fantastic offers, available in stores between Monday 1st October and Sunday 21st October, is a great selection of £1 deals including Patak’s curry sauce jars (450g), Patak’s pappadums (8 x 60g), Patak’s mango chutney (340g), Patak’s naans twin packs and a selection of Tilda steamed rice pouches (250g).

Heritage chicken breasts have been included in the deal at £4 for 500g to ensure shoppers have all the essential ingredients to cook their favourite curry and Cobra Indian beer is also on offer at two x 620ml for £4 (or individually priced at £2 in Scotland).

Trading controller at Nisa, Ian Redhead said: ““Indian is the third most popular choice for customers when shopping the world food category and with more than 40 per cent of shoppers in convenience stores looking to be inspired whilst shopping for their evening meal, it’s something independent retailers need to be tapping into.

“We know meal for tonight shoppers tend to buy on impulse so it’s key for retailers to have quick solutions available to appeal to them.”