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Easter starts early at Nisa


Nisa is giving its retailers a head start to the Easter season this year with a focus on self-eat lines to maximise sales and increase footfall.

In a bid to capture as much custom as possible leading up to the competitive holiday, key confectionery lines have been made available to Nisa partners from January to help drive sales as soon as possible. 

Every year shoppers get to enjoy exclusive products that aren’t available all year round, so Nisa is supplying a variety of Easter-themed self-eat confectionery to their retailers at competitive pricing from now through to April.

Self-eat products are hugely important to driving sales early in the year and for announcing that the Easter Season has started. In the first seven weeks of Easter, for every one medium egg sold Nisa will sell on average 230 filled self-eat eggs.

Impulse items such as Cadbury’s Creme, Caramel and Oreo flavoured eggs are now available alongside Cadbury’s chocolate orange bunnies and Mini Egg cartons (38g), all at 60p each.

Other indulgent treats include a range of Cadbury chocolate pouches including Mini Eggs 80g, Mini Dairy Milk eggs 86g, Mini Oreo eggs 82g and Creme Egg Twisted 94g at £1 each.  

Additional Easter lines will be made available in the coming promotional periods as Easter approaches.

Head of Marketing at Nisa, Philippe Rondepierre, said:

The average spend of an early season shopper is £13.86 versus the late season shopper at £9.42, so it’s crucial that we equip our retailers for those customers looking to start Easter shopping early.

As we progress through February and March, we will be adding in more lines at competitive prices to help drive basket spend for Nisa partners.