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Expanding the offer to plant-based shoppers in Veganuary

Nisa’s independent retailers are meeting growing customer demand during Veganuary thanks to a recent expansion of the range of meat-free products available to them.

Following on from the successful launch into Nisa’s range in January last year, a further nine new lines from Co-op’s GRO collection have been made available to the ever-expanding range for Nisa partners, including a combination of big flavours with twists on classic dishes.

Year-on-year, overall vegan sales at Nisa grew by 262% and with meat-free dining continuing to flourish, Nisa is presenting partners with more opportunities to grow that area of the market further with the addition of the new GRO products.

Wholesale category controller Emily Fish, said: “The impact of continued lockdowns is driving consumers to make healthier choices and so, to coincide with Veganuary, we've made available nine new GRO lines that bring big flavours through twists on classic dishes. From our new tasty GRO Spaghetti and Meatballs, to savoury GRO Sausage Rolls and our tempting GRO Nuggets we believe the added range of products are sure to be a big hit with customers.”

Expanding the offer to plant based shoppers in Veganuary

Nisa retailers are also being provided with a wealth of information and insights through a digital brochure offering an overview of the GRO range along with full planograms enabling them to display the products in the best way in stores.

Specially designed GRO point of sale assets have also been provided to Nisa partners to help them merchandise the range to shoppers.

Year-on-year, overall vegan sales at Nisa grew by 262% and with meat-free dining continuing to flourish

Emily added: “In 2020 400,000 Veganuary participants pledged to a vegan diet, almost double that of the year before and the growth is set to continue. Thus, the GRO product range can really help Nisa partners face this first major opportunity of the year and enable them to launch their commitment to meat-free products.”

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