Feeling festive in the frozen category
Nisa retailers are being armed with a raft of fantastic freezer foods to help shoppers stock up in time for the festive season.
The £5 freezer deal is back in stores tomorrow with a great range of products perfect for the big day comprising Aunt Bessie’s roasted parsnips, McCains Roasts, Aunt Bessie’s Yorkshire Pudding Batter Homebake, a pack of Wall’s Viennetta Mint and a pack of Wall’s Carte D’or Vanilla.
And the Big Deal also returns in time for the season with the perfect treat for Christmas Eve featuring two Goodfella’s frozen pizzas and a tub of Ben and Jerry’s ice cream, all for £4.
Both offers will feature in shopper leaflets and across Nisa’s consumer facing digital channels as well as being supported in store by bespoke POS to draw attention to the offer and drive awareness of the great deals to customers.
Nisa’s marketing operations manager, Chris Walker, said: “The frozen category is a key ingredient for convenience stores and sales continue to be strong for Nisa partners.
“While Christmas is a time when people spend a long time in the kitchen, both the £5 freezer deal and the Big Deal serve as great time savers meaning consumers can spend less time cooking and more time enjoying the festivities.
“And with many shoppers still unsure about the future and managing tighter budgets this Christmas, we believe these great value deals will be just what shoppers are looking for right now and will help drive sales and footfall for Nisa partners.”
The £5 frozen deal and the Big Deal are both available in store from Wednesday 9th December until Friday 1st January 2021.