Fire up the barbie this bank holiday
Nisa is offering its retailers a helping hand to ensure bumper bank holiday sales in May with a fantastic selection of smoking hot deals to mark the start of the barbecue season.
Nisa partners will be encouraging customers to fire up the barbie this weekend and make the most of some great offers on promotion.
With the top three food categories purchased for a barbecue being fresh meats, bread rolls and salads, Nisa retailers can now stock a wide selection of Co-op own brand favourite lines including British quarter pounder burgers, pork & chorizo burgers, Irresistible pork sausages and sweet chilli chicken kebabs.
Bagged salad leaves, 3pk mixed peppers, 3pk onions, Irresistible coleslaw and hot tomato salsa along with 6pk white and wholemeal bread rolls means shoppers need look no further than their local Nisa store for all their bank holiday barbecue needs.
According to research from HIM, most shoppers are willing to spend more than £10 on average per person for a barbecue occasion and almost half are likely to treat themselves on a bank holiday weekend, making the three-day weekends in May a great opportunity for retailers.
Head of marketing at Nisa, Philippe Rondepierre, said: “Whilst good weather is an important factor for retailers at this time of year, the long weekends always present Nisa partners with greater opportunities to drive sales.
“We believe the excellent range available to our partners, particularly some of the most recently added Co-op own brand lines, will support our independent retailers in delivering a strong period of trading this spring.”