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Focusing on the future for successful eventing

As Covid-19 continues to be the focus of attention for independent retailers, Nisa is stepping in to ensure future events are not forgotten about.

Plans for Halloween and Christmas have been shared with Nisa’s partners, encouraging them to capitalise on the opportunities that will present themselves this year.

Whilst ‘normal’ business is unlikely to return any time soon, key dates in the retail calendar will still be significant for shoppers enabling retailers to drive sales and retain customers who have been using their local shop more frequently since the coronavirus outbreak.

Nigel Ashton, business manager for grocery, non-food and soft drinks at Nisa, said: “We believe Halloween, which is on a Saturday this year, and Christmas, which falls on a Friday, will hold particularly significant importance as consumers look for some of life’s little luxuries to indulge in after missing out on many other occasions earlier in the year due to the pandemic.

“It is anticipated that there will be more eating occasions at home, with less eating out to celebrate, providing an increased opportunity for sales across key categories for retailers.”

With that in mind the presell event for Christmas and Halloween has gone live for Nisa partners this month, enabling them to plan and focus on getting customers what they want for these special occasions.

The team at Nisa will be supporting partners, sharing insights on changing shopper habits and helping them to plan their requirements for later in the year.

“We believe Nisa partners have a really comprehensive seasonal offer that should respond to the changing shopper habits and ensure they are able to stock their stores with everything their customers want and need to make the most of the big celebrations this year,” added Nigel.

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