Hammering the value with Half Price or Better

Nisa is continuing its drive to present customers in convenience stores with great value throughout autumn with the latest Half Price or Better event.

As shoppers continue to tighten their belts, Nisa is supporting its retailers to ensure they’re responding to customer demand for good prices with a broad range of deals across all categories.

In the latest promotion shoppers will be able to pick up a wide selection of branded products at less than half their usual price, helping to keep costs down during the difficult financial times.

Among the deals are Uncle Ben’s Express microwaveable rice pouches 250g for £1, Kraft Philadelphia 170g/180g at £1, Cathedral City Mature Cheddar 350g for £3, Lenor fabric softener 1.75l for £3 and various Flash 500ml cleaning sprays at just £1 for 500ml.

The deals are supported with clear POS for use in store and advertising space outside the shop and window displays to help drive footfall and draw shoppers inside.

Chris Walker, marketing operations manager said: “Our focus continues to be on offering good value to shoppers across all categories and on some key branded products.

“More than half of consumers will shop special offers when looking to save money and so it’s key that partners keep hammering home the message about prices and promotions and are LOUD about VALUE in their stores.”

The Half Price or Better promotion is in Nisa partner stores now until 6th October.