Make it a steak night with Nisa
Nisa is supporting its retail partners this month with a Big Deal on a succulent steak dinner for two.
As the clocks go back and shoppers begin to spend the colder and darker evenings at home, many will be looking for ways to spice up their Friday night and Nisa’s steak supper deal is just the ticket.
The deal, which is running up until Tuesday 23rd November, includes two Co-op Ranch Steaks and Co-op Skinny Fries for just £4, saving Nisa shoppers up to £3.50 off the RRP.
And to cater to a wider audience, Nisa’s latest Big Deal includes a vegan alternative: Co-op GRO Kievs alongside Co-op Skinny Fries for just £3.50.
The offer is supported by a range of eye catching in-store POS including bus stops, shelf talkers, wobblers, and shelf stripping, as well as being highlighted to consumers on the Nisa Locally social media pages and website.
To make the evening even more special, shoppers can also pick up a Co-op Irresistible Sticky Toffee Sponge Pudding for £2, saving £1.89, and a bottle of Co-op Fairtrade Shiraz for £5.50.
“Most shoppers plan at least some of their weekly meals however over a third change their minds to reflect the products they can spot on offer, making our latest Big Deal a great opportunity for our partners to inspire shoppers this November”, said Hannah Goodwin, Nisa’s Seasonal Manager.
“With more than half of shoppers purchasing their meal for tonight on impulse, we’re encouraging our partners to ensure the offer is highlighted with the dedicated POS and placed in a high footfall area of the store to draw maximum attention”, said Hannah.
“We are also recommending stocking additional accompaniments to The Big Deal, such as desserts and refreshments, to enhance the offer and drive additional basket spend.”
Source: Lumina CTP 8wks 23/08/21 - 17/10/21. IGD - Multiple Meal Solutions. IGD - Attitudes to promotions - Feb 21.