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Making the most of the summer shopping mission

The summer officially starts next week and Nisa partners are all set to satisfy their shoppers with the arrival of the new Co-op Summer range about to land in stores.

To ensure their proposition is as strong as possible over the coming months, Nisa’s partners are being supported with the introduction of a raft of new and tasty products, available through the Co-op own brand.

With over 50% of consumers shopping more frequently at smaller, independent, local shops since the coronavirus outbreak, and customers still keen to avoid crowds and queues at supermarkets, the sector is well placed to win even more customers over the summer months.

And the new Co-op Summer range, which will be arriving in stores next week, is expected to be yet another reason for shoppers to choose their local Nisa store for their key grocery purchases.

There are 25 brand new products in the total range of 237 products, creating a selection that provides Nisa partners with a superbly tailored summer range, enabling them to make the most of this lucrative trading period.

Along with a vast choice of meats and fish for the barbecue, the range also includes luxury savoury snacking, ice creams, chilled desserts, craft ales, wines and spirits and more.

Tracey Redfearn, own brand manager at Nisa, said: “The Co-op Summer Range really does cover all occasions and we believe Nisa partners can cater for the needs of every shopper by stocking a good choice in their stores.

“The summer of 2020 is going to look very different to what we normally experience, with far fewer people going away as holidays are cancelled because of uncertainties caused by the pandemic. And so, this is a great opportunity for Nisa retailers to show their customers what an amazing choice of great quality products they have in store – all at reasonable prices for consumers and with good margins for retailers.”

The Co-op Summer range is available to Nisa partners now and is showcased in a 26-page brochure which highlights the entire range including all the award-winning favourites and the NPDs.