New funding model for Nisa’s charity
A long-term future has been secured for Nisa’s registered charity, Making a Difference Locally (MADL), thanks to a new funding model which could also see levels of donations increase.
All Co-op own label products sold in Nisa retailers’ stores will now carry a donation of 0.6 per cent to MADL, in the same way that Nisa’s Heritage own label products do.
This means funds raised by independent retailers in their stores will continue to grow and be available to donate to the thousands of local good causes and charities across the UK and Ireland, which have been benefiting since the charity was first formed more than 10 years ago.
Kate Carroll, Nisa’s Head of Charity, said: “It’s fantastic news that Co-op products now carry contributions to MADL and it really helps to secure the charity’s long-term future. It means more funds will be raised, enabling even more great work to be done in local communities – all thanks to Nisa partners and their customers.”
In addition, MADL unveiled two exciting new developments at Nisa’s retail exhibition today, designed to raise further funds for good causes and drive increased customer engagement with the charity.
The first of the new additions to be launched this year were MADL-branded token collection boxes, which will allow shoppers to choose which local cause they would like their store to support with MADL funds; whilst new MADL coin spinners have been created to raise additional funds for these causes in a fun and more interactive way for customers of all ages.
The new token boxes and coin spinners are now available for Nisa partners to order.