New initiative launched to bump up biscuit sales

Nisa Retail has teamed up with a top supplier to help independent retailers get more bite from their biscuit sales.

One of the world’s leading snacking companies, pladis, has launched a trial with a selection of Nisa stores to increase sales and help maximise their biscuit fixture through range optimisation and merchandising recommendations.

The Better Biscuits initiative is running across eight Nisa stores for eight weeks throughout July and August.

Claire Parker, Marketing Manager for Category Growth Wholesale said: “Biscuits is an important category in convenience with the largest penetration across all snacking categories and bought by 99% of households. It also has the highest frequency within snacking, bought almost 10% more often than chocolate, confectionery and crisps*.”

The trial, which is now live, will see new planograms implemented alongside refreshed ranges with results carefully analysed over the course of the two months.

Store managers will feed back, and any learnings will be shared to help other Nisa partners benefit from any trial successes.

Claire added: “The team at pladis is incredibly knowledgeable and a joy to work with. They have taken time to really understand our business and worked closely with us to ensure that our Co-op branded offering is correctly represented within the category and that any local lines which are important to an individual store are included in the planograms.”

Charlotte Prain at pladis said: “Partnering up with Nisa to trial the new Better Biscuits category initiatives and recommendations for 2021 has been fantastic."

"After a tough year, the 5 Steps to Better Biscuits will help retailers to get back to basics, with range recommendations for the best-selling biscuits, optimised planogram layouts by fixture size and location, and tips and tricks to help drive category sales.”

*Source: Kantar WPO 52W data to 18.04.2021