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New Year, new deals!


As we enter the new year and shoppers tighten the purse strings after the expensive Christmas period, Nisa retailers are being given a helping hand to continue driving sales with a raft of great deals for customers in the ‘Half Price or Better’ event.

The event, which will run until Tuesday 21st January, is supported by a bespoke marketing campaign and aims to support shoppers whose finances have been stretched over Christmas, helping them to recover throughout the month of January.

Products being offered at competitive deals include a range of “better than half price” lines such as a variety of L’OR instant coffees (100g jars for £2.49), Seriously Strong Cheddar cheese in four varieties (300g for £3), Cadbury Pots of Joy in Dairy Milk, Caramel and Creme Egg (£1.44 each) and Uncle Bens microwaveable rice pouches (various flavours of 250g for 99p).

For those kicking off the new year with a resolution to get healthier, some of the “better than half price” health-conscious products include Weetabix On The Go protein drinks (various flavours of 250ml for 74p), Quaker Porridge Oats (1kg for £1.27), Princes Tuna Chunks in brine, sunflower oil or spring water (4x145g for £3) as well as Fibre One 90 calorie snack bars in Caramel, Chocolate Fudge Brownie and Lemon Drizzle flavours (5x24g for £1.50). 

Head of Marketing at Nisa, Philippe Rondepierre said: “We know that a high number of Nisa shoppers are visiting our retailers’ stores with the intent to buy little and often during January, as they avoid the temptation to fill their trolley at the supermarket until the long-awaited January payday.

“We also think our offers on healthier products will go down well with those shoppers hoping to kickstart a better diet, whilst still being cost-conscious.”