Nisa experiences strong store recruitment

Nisa has announced that it is set to pass the 500 stores recruited mark in October 2020. The news comes amid nationwide uncertainty around Covid-19 and the recession and signals the great faith put in Nisa’s offer by independent retailers and wholesalers.

The period of lockdown brought many challenges to the industry, but Nisa’s recruitment team changed their approach and adapted to a virtual recruitment and induction process, at a time other groups had said they were unable to recruit new business.

This flexibility proved a great strength combined with Nisa’s ability to serve a broader spectrum of retail and wholesale operators which led to a number of successes in recruiting partners of scale, including Touts, Highland Retail and Ascona Group.

Over the course of this year, in difficult circumstances, the recruitment team here at Nisa has evolved magnificently

The launch of the new Nisa Express format also signals a key development in the business’s offering, with that fascia option geared toward smaller convenience and forecourt sites. After great success recruiting over 50 forecourts in the year to date and having been recognised as the shoppers favourite forecourt fascia in a recent industry awards, the new Express model forms an important part of the strategy to accelerate forecourt recruitment further, giving a solution to the sub 1,000 sq. ft. forecourt market.

“Over the course of this year, in difficult circumstances, the recruitment team here at Nisa has evolved magnificently to a virtual recruitment model which has been fruitful and very supportive to prospective Nisa partners,” said Nisa sales director, Steve Leach. “We’ve embraced the digital platforms available to us and have ramped up our social media activity to ensure we’re very visible and clear on why Nisa is the partner of choice for independent retailers and wholesalers.”

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