As the dark nights draw in and consumers look to cosy up at home on an evening, Nisa has launched an in-store Big Night In promotion aimed at making the most of this sales opportunity.
The activity will run in stores until 21st October and will support Nisa retailers in driving footfall and sales with competitive offers on a range of big night in essentials including sharing bags of crisps and confectionery, soft drinks, beers and wines and more.
The campaign is supported by themed point of sale to create in-store theatre and featured on the consumer leaflet, on the www.nisalocally.co.uk website and on Nisa’s consumer-facing social media channels.
Included in the Big Night In promotion are selected Jacob’s Creek 75cl wines at £5.99, Doritos and Pringles at £1, a range of 2l soft drinks at £1.50, half price confectionery sharing bags and much more.
Philippe Rondepierre, Head of Marketing at Nisa, said: “As consumers choose to entertain at home during the cooler autumn evenings, the big night in remains a huge opportunity for retailers.
“With many big night in purchases being made on impulse, convenience stores are ideally placed to cater for this shopper mission and any last minute plans. Our Big Night In promotion is about creating a winning formula for the perfect night in and providing food and drink inspiration to customers, whilst driving sales for our retailers.”