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Nisa launches #ISpyMADL lorry spotting campaign

Nisa’s Making a Difference Locally charity has launched an online competition to mark the unveiling of its new lorry sides taking to the roads.

Last month, as part of the charity’s 10th year birthday celebrations, 350 vehicles in Nisa’s distribution fleet were decorated with one of two adverts bearing the ’10 years of supporting local communities’ logo and highlighting how much has been donated to good causes since the charity’s launch in 2008.

To mark their launch, a social media campaign has been created giving consumers the chance to win one of four £100 donations for their chosen charity, by guessing the location of a Nisa lorry from an image or facts about a selected delivery location. The competition will run from Tuesday 5th until Monday 18th June, and will be widely promoted on Making a Difference Locally’s social media channels on Facebook and Twitter.

In addition, keen lorry spotters are encouraged to keep an eye out for the lorries while out and about and share any images they take using the hashtag #ISpyMADL, to raise further awareness of the campaign.

Nisa’s Head of Charity, Kate Carroll, commented:

We’re really proud of what the charity, thanks to the support of our retailers and suppliers, has achieved over the last decade and the striking pink lorry adverts are a great way to shout about this.

This social media activity was designed to drive further awareness of Making a Difference Locally and its 10th birthday celebrations, and is a fun way to engage both consumers and good causes with the charity.

We are delighted to be celebrating our 10th birthday this year and through this activity, in addition to the range of themed activity planned throughout the year, we hope to champion the fantastic contribution that Nisa retailers make to their communities.