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Nisa launches ‘New you starts now' healthy living campaign

Nisa is supporting retailers in making the most of the healthy living sales opportunity this January with the launch of its ‘New you starts now’ marketing campaign. 

The activity will run in-store and online until the 21st January as consumers look to adopt healthier lifestyles following the festive season, with competitive offers on a range of healthier or low-calorie products including vegetarian meals, water, porridges, half price Weight Watchers ready meals and much more. 

The campaign is supported by a feature on the consumer leaflet and dedicated healthy living-themed point of sale including window posters, shelf talkers, hanging signs and more to help Nisa retailers to drive sales in this key area. 

Additionally, Nisa has launched two social media competitions to further engage consumers with the promotion and encourage them to choose healthier options. The ‘New you starts now’ competition offers the chance to win prizes including a FitBit, Love2Shop vouchers, a case of alcohol-free Heineken 0.0 or Walkers Sunbites to help shoppers adhere to their New Year’s resolutions, while another competition encourages the public to share their healthy recipes using Heritage products on social media for the chance to see their recipe featured on the Discover Heritage page online throughout 2018. 

Philippe Rondepierre, Head of Marketing at Nisa, commented: “This campaign was designed to coincide with the annual surge in nationwide health kicks and cater for the growing trend towards healthier living, whilst helping our members to drive footfall and basket spend over this key period. 

“We hope our healthy living activity will inspire confidence in shoppers that convenience doesn’t have to mean unhealthy options, but that they can actually pick up a wide variety of healthy snacks and nutritious meal solutions from their local Nisa member store.”