Nisa offers retailers the inside scoop on all things ice cream
Latest category insights and trends, information on new to market products and detailed sales data for ice cream has been shared with Nisa retailers to help them make the most of the sales opportunities this summer.
As we head into the Bank Holiday Weekend, it’s hoped providing partners with the inside scoop will arm them with everything they need to make ice cream not just the flavour of the month, but the flavour of the season in 2021.
Sorren Ashmore, wholesale category controller at Nisa said: “Ice cream really is one of the biggest growth drivers with the average basket spend increased from £7.63 to £9.86 when an ice cream product is included.
With ice cream being a destination category for stores, we want to provide as much help and support for partners as we can so they can exploit these sales opportunities.”
A dedicated ice cream brochure was launched to partners earlier this year and highlighted key products to stock supported by category insights and details on the latest newcomers to the market, all available to buy through the Nisa catalogue.
Alongside a selection of branded NPDs, Co-op own label has also launched new SKUs in the category including a new vegan brand of GRO ice cream lines that comprise individual ice cream treats as well as share tubs.
“Spring is well and truly upon us and everyone is hoping the warm weather will hit us soon, so we’ve been preparing our retailers for this and provided them with an excellent range of all the latest ice creams.
A massive 95% of all ice cream sales are bought on impulse and with basket spend increasing by 29% when ice cream is included, it’s certainly worth stocking this year’s must try new lines,” said Sorren.