Nisa offers shoppers deals to light up their Bonfire Night

Nisa is supporting its retailers with a promotion to help their Bonfire Night sales sparkle this month.

A raft of deals have been made available on some hearty, warming favourites to help shoppers stock up on everything they need for a cosy celebration at home this Guy Fawkes Night.

Shoppers can pick up some great offers including Ye Olde Oak Jumbo Hot Dogs 560g and Baker Street Classic Hot Dog Rolls 4-pack for £1 each, Co-op Baking Potatoes 4-pack also at just £1, Stagg Chili 400g at £1.50, Ben’s Original Long Grain Rice 500g at £2 and more.

For those looking for something sweet, Yorkshire Baking Company Bonfire Treacle Mega Loaf is £2.25 and Parkin Cake is £1, while shoppers will also be able to get a great deal on drinks including a San Miguel 12-pack or Thatchers 10-pack for just £9, Coca Cola Zero or Diet Coke 12x330ml for £4.50 and a range of wines and spirits available as part of the promotion.

The Bonfire Night promotion is in stores from 3rd November, supported by themed POS and also featured on Nisa’s consumer leaflets. In addition, offers will be promoted online via Nisa Locally and social media channels, alongside some warming autumn recipes to provide shoppers with meal inspiration.

Laura O’Hearne, Promotions Manager at Nisa, said: “This occasion provides a fantastic opportunity for retailers to drive additional sales, particularly as the Bonfire Night food and drink mission is typically a last minute one for shoppers, and research¹  has found that they prefer to purchase in-store for this event."

“As such, retailers should highlight the great offers available using relevant POS and ensure prominent placing of featured products, as well as stocking additional components to popular Bonfire Night staples, such as hot dog buns, condiments, grated cheese and snacks to help build further basket spend and ensure shoppers enjoy a sparkling celebration.*”

*Source: Mintel - Seasonal Shopping (Autumn/Winter) April 2021