Nisa partners encouraging shoppers to bring out the barbecue

Nisa partners are providing their shoppers with a range of summer dining essentials this July with Nisa’s new barbecue event.

The seasonal promotion, which is available in stores now will help drive sales for Nisa partners this summer, encouraging shoppers to make the most of the rising temperatures and light nights with friends and family.

Several seasonal lines are included in the promotion including Co-op Irresistible Beef Rib & Brisket Burgers 340g and Co-op Beef & Lamb Kebabs on a two for £8 multi-buy, Baker Street Original Burger Buns 6pk at £1, Co-op Potato Salad and Co-op Coleslaw 300g pots on a two for £1.50 multi-buy, and Sweet Baby Ray’s Barbeque Sauce 510g at just £2.50 a bottle.

A range of refreshing tipples are also available including Pimm’s 70cl for £13.50, saving shoppers £4 off the RRP, Beefeater London Peach and Raspberry Gin 70cl for £15, Peroni 12x330ml for £13 and Schweppes Lemonade 2ltr for £1.25.

“July is naturally a slower month given there are no large calendar events, such as bank holidays, and so strong and relevant promotions are crucial to help our partners maximise sales,” said Nisa’s Promotions Manager, Laura O’Hearne.

“This time of the year, however, does offer up warmer weather and longer days prompting increased socialising with friends and family. And with more consumers cutting back on spending and opting for at-home occasions amid economic uncertainty, barbecue, picnic, and licensed lines will be a key sales driver for retailers this month,” she adds.

“In addition to the staple protein shoppers look for before a barbecue, we’re encouraging our partners to offer additional alfresco accompaniments to help build basket spend, such as condiments, bread rolls, and cheese as well as a range of drink options.”

The promotion is supported by a range of eye-catching POS as well as on the Nisa Locally website and Nisa’s customer facing social media channels.

Deals will be available in stores until Tuesday 19th July.