Nisa provides partners with Big Deal for National Curry Week

Nisa retailers are spicing up their sales this month thanks to Nisa’s new Big Deal promotion.

To support its partners in driving additional sales in the lead up to and during National Curry Week, which is running from 4th - 10th October this year, Nisa is running a dedicated promotion offering a meal solution for two that provides everything shoppers will need for a tasty curry night without breaking the bank.

For just £7, Nisa shoppers can choose two main courses from three delicious curry options from the Co-op Takeaway range; Korma, Tikka or Butternut Squash Makhani, two sides - Co-op Takeaway Pilau Rice or Co-op Plain Naan Breads 2-pack - and a Cobra Beer 4-pack or Coca Cola 4-pack (selected varieties available), saving up to £8.94 off of the RRP.

The promotion will be supported by instore POS including bus stops, shelf talkers, wobblers and shelf stripping, along with digital support from Nisa Locally and consumer-facing social media channels.

Seasonal manager at Nisa, Hannah Goodwin said: “Curry remains one of the nation’s favourite dishes and we hope that the latest Big Deal will support Nisa partners in making the most of the sales opportunity this presents."

“This great value offer will enable our retailers to provide a delicious and easy evening meal solution for two at a fraction of the cost of a takeaway curry, excellently timed as 81% of shoppers are actively looking to save money on their grocery shopping* as we approach the busy Christmas period."

“New for 2021, the £7 deal will be unfamiliar to shoppers so we’re encouraging our partners to really utilise the provided POS and mini kit to draw maximum attention to the deal and in turn, increase basket spend.”

The promotion is available in stores now and will run until Tuesday 12th October.

*Source: IGD - Shoppervista research All shoppers - July 2021. UCL COVID Social Study.