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Nisa provides retailers with a ticket to summer success

Nisa is encouraging its independent retailers to make the most of seasonal opportunities this summer with their ‘Festival Season’ promotional event.

As part of Nisa’s ‘Summer Sorted – Get Set’ campaign, shoppers in Nisa partner stores will find a great selection of products to help prepare for the muddy fields and late nights typical of summer festivals.

The event, which is running until the 27th August, will help partners to drive additional sales with a comprehensive marketing package, including themed point of sale, gondola end kits and a wide range of great deals to help them to remain competitive over the festival season.

Among the deals available to Nisa partners is a range of Sure deodorants 150ml at £1, Highland Spring bottled water 1.5ltr at 2 for £1 and Walkers 10pk in Cheese and Onion and Ready Salted at £1.50.

For the avid gig-goers on the hunt for a summer swill, a varied range of alcoholic drinks are available including the new Kopparberg Black 4x330ml at £5, Russian Standard vodka 70cl at £13, Heineken 12x330ml at £11 and Bacardi Raspberry Rum 70cl at £14. 

Regan Howard, Nisa’s campaigns and partnership manager said: “Festival goers travel to their destinations from every corner of the UK so convenience stores are ideally placed with many being situated near train stations and on the way to major airports.

“We hope our ‘Get Set’ campaign will inspire consumers and cater for those last-minute festival essentials whilst helping our partners to drive basket spend with some competitive offers during this key period.”