Nisa provides retailers with a world of meal solution deals
Nisa is supporting its retail partners this summer to inspire customers whilst they are shopping for their evening meal with Nisa’s Meal for Tonight promotion.
With research showing that almost 40% of shoppers head to their local convenience store for meal inspiration and purchase on impulse, Nisa is ensuring its retailers are appealing to this important group of consumers that are on the hunt for quick meal fixes during the summer holiday period.
The event, which launched in stores on Wednesday and will be running until Tuesday 27th August, features numerous meal solutions including Old El Paso 8 Supersoft Tortillas, Sliced Green Jalapenos 215g and Thick n’ Chunky Salsa 226g all on 2 for £3 – the perfect accompaniments for a Mexican-style fiesta!
Also available on the offer are the key ingredients for home cooking of Italian dishes including Co-op British Mince Beef 500g at £2.89, Napolina Short Spaghetti 500g and Napolina Fusilli 500g on 2 for £2 and a 9 pack of Co-op garlic bread slices for just £1.
Themed POS kits have been made available to retailers to help create in-store theatre and encourage impulse purchases.
Ian Redhead, wholesale category controller at Nisa said: “Over half of shoppers had family and friends over for a meal during summer 2018, and with the British summer weather being so temperamental, it’s nice to have an alternative option to alfresco dining and barbeques that takes the hassle out of preparing evening meals.
“We hope our great selection of offers on meal solution staples will provide much-needed meal inspiration and help to drive additional sales for our retailers.”