Nisa provides the goods for the perfect Cosy Night In
A Cosy Night In with Nisa is back as the latest promotion arrives in stores ensuring independent retailers can capitalise on the long, dark evenings and the high number of shoppers that will be staying in over the coming weeks following the announcement of another national lockdown.
The promotion, which is in stores now until Tuesday 26th January, is supported by a bespoke marketing campaign with in-store POS as well as supporting posts on the Nisa Locally social media pages.
Highlighting these great value favourites and ensuring they’re displayed in high footfall areas, we hope to help increase basket spend
Key products on offer include a range of kitchen staples such as a choice of delicious Old El Paso meal kits in Fajita and Enchilada variants at £2 each, Doritos 150g and Walkers Max 140g share bag crisps at £1 each, Magnum Classic x4 and White Chocolate x4 ice creams at £2 each and a variety of share-size Coca-Cola drinks all at or less than £1.75 a bottle.
Sweet share bags will be incorporated into the deal with competitive prices on treats from Maynards Bassett and Rowntree’s. This is all alongside a selection of red, white and rosé wine at just £5 each which will also be available to Nisa customers, ensuring every requirement for a Cosy Night In is catered for in store.
Seasonal Manager at Nisa, Hannah Goodwin, said: “Due to the announcement earlier this week, shoppers won’t be venturing far from their living rooms for the duration of January and promotions like ‘Cosy Night In’ will encourage shoppers to stay local and head into our partners’ shops.
“Naturally in January shoppers’ purse strings are tighter following an expensive end to the year before. Research has revealed that more than half of shoppers will now be actively on the lookout for special offers and quick and easy products at great prices, and this promotion ticks those boxes and emphasises our continued focus on value.
“By highlighting these great value favourites and ensuring they’re displayed in high footfall areas, we hope to help increase basket spend for our partners.”
Research source: IGD – IGD Post-Coronavirus (Covid-19): revert to savvy shopper behaviour. August 2020