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Nisa retailers given the power of fantastic flowers

Nisa retailers are looking forward to wowing their shoppers this Valentine’s Day thanks to the fantastic floral offer they are now able to tap into through the Co-op.

An impressive array of blooms has been made available to Nisa partners enabling them to stand out from the competition.

With almost 370 of partners so far buying into the floral range, covering around 2,000 stores, the category is performing well for Nisa with sales for the last six months up by 30% as compared to the same period the previous year.

A wide collection of flowers was made available to Nisa retailers on pre-sell last autumn for key events including Valentine’s Day and Mother’s Day, ensuring an excellent choice for shoppers on every important occasion.

And with new spring flower lines just added to the range, including tulips, daffodils and lilies, Nisa partners have a great opportunity to demonstrate to their shoppers they can cater for every day floral needs as well as special occasions.

Shoppers at Guild Foods Market in Guildford are enjoying the availability of competitively priced, high quality bouquets with the range selling well since it was introduced last autumn.
 
Gary Kemp, business development manager said:

The flowers have done really well for us since we put them in. They are great flowers at a good price and our customers seem to be happy with what we have. There’s a great opportunity for shoppers to trade up to the large bouquets which are very well priced as well as purchasing the more everyday bunches.

Nisa’s category controller Josie Bates, said: “The Co-op flower range really is fantastic and its availability to our independent Nisa partners certainly gives them the edge over the competition.

“With products sourced from accredited growers, cohesive packaging across the range, hand finished bouquets made by skilled florists, end to end traceability of product and specially selected varieties by experienced teams with the end customer in mind, it really is a great addition to any store.”

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