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Nisa retailers help busy parents to fill up the pack up

A promotional event focusing on lunch time favourites and quick but tasty breakfasts has been launched in Nisa retailers’ stores to coincide with schools re-opening for the new term this September.

With most students returning to school in the coming weeks after almost half a year off, Nisa’s Back to School event presents a great opportunity for independent retailers to help parents get back into a daily routine as seamlessly as possible.

The promotion is supported by dedicated POS including gondola ends, shelf stripping and wobblers to help highlight the deals to shoppers in store whilst also being advertised via the website and Nisa’s consumer-facing social media channels.

A wide range of deals are available on lunchbox essentials such as multi packs of crisps – Pom Bears 5pk and Hula Hoops Pufts 6pk for £1, Kelloggs Rice Krispie Squares bars 6pk and Soreen Lunchbox Malt Loaves 5pk for £1 each, Capri-Sun orange or blackcurrant 4pk for only £1 and Nestle Twinpot yoghurts in Kit Kat and Smarties varieties for 50p each.

The promotion not only features lunchbox fillers but also a range of healthy snacks and cupboard essentials including Co-op bananas and easy-peeler oranges at 89p a pack, John West tuna chunks in brine or sunflower oil 4pk at £4 and McCain ready-baked jacket potatoes 4pk at £2 for those quick and easy after school meals.

As research shows that 31% of parents will be sending their children to school with wet wipes, the promotion also includes Flash Wipe n’ Go lemon surface wipes 40pk for £1 and Dettol 2-in-1 antibacterial wipes 15pk for £1.79 – perfect for kids and families on the go.

Chris Walker, Nisa’s marketing operations manager, said: “With 65% of parents feeling worried about sending their children back to school1, Nisa understands that convenience shopping is more essential than ever and this promotion equips our partners with a range of products to meet the demand of numerous shopper missions during this stressful time.

“We’re encouraging retailers to make good use of gondola ends to ensure the Back to School offers are easy to spot in store and to include staple items - such as cordials - to help upsell these products.”