Nisa retailers helping shoppers enjoy Easter
As Easter approaches, Nisa is supporting its retailers to make the best of the current situation with a slightly different focus on promotional products to help shoppers enjoy less extravagant celebrations.
Whilst the Easter holidays are traditionally a time for chocolate eggs, family gatherings and trips away, holiday parks and garden centres have now closed their doors and the focus has instead moved onto the supply of essential goods to keep households as happy and healthy as possible.
Head of marketing at Nisa, Philippe Rondepierre said:
As shoppers look ahead to an Easter weekend in lockdown, they’ll be planning to celebrate in a different way this year. Rather than travelling to holiday homes or visiting family and friends, people will be at home and many will be buying their Easter weekend essentials locally, to limit how far they travel.
To meet these different needs, Nisa has focused on some key features for Easter and included on the consumer leaflet for Easter are all the ingredients needed for a family Easter meal, including a £1.85kg Beef joint, potatoes, vegetables and a bottle of 19 Crimes Argentinian Malbec.
Co-op’s Easter flowers range will still be arriving in stores this week so shoppers can take some colour back into their homes from their Easter essentials shopping trip.
And for households with children and teenagers, Nisa partners are being encouraged to feature the remainder of their Easter Eggs in a prominent position in their stores to promote impulse purchases.
The long weekend and lockdown will also provide households with the time to cook breakfast for each other, with Nisa’s independent retailers providing all the ingredients needed.
Other opportunities for retailers to help shoppers make the most of the long weekend include a selection of treats in Nisa’s Cosy Night In feature, with Pizza Express pizzas at half price (£2.50) and a wide selection of snacks for the family to enjoy in front of the TV.
And the £5 Freezer deal is likely to be popular with customers, another great deal offering a Goodfella’s The Big Cheese Thin Crust, a pack of Co-op Garlic Baguettes, a bag of Co-op Battered Onion Rings, a bag of Co-op Skin-on Fries and a tub of Cadbury Creme Egg Ice Cream.