Nisa retailers helping shoppers make Dad’s day
Nisa is supporting its retailers this month with a selection of great deals on Father's Day gifts to help them make the most of sales opportunities in the run up to the event on Sunday 20th June.
The campaign will be running in stores, supported by online activity on Nisa’s consumer website and social media channels and will assist Nisa retailers in capitalising on the occasion.
Nisa partners have been supplied with themed point of sale to help their shoppers find the perfect gift for Dad by drawing attention to the great deals in-store.
Some of the sweet offers included in the promotion are Terry’s Chocolate Orange 157g at £1.50 each, alongside Cadbury Heroes 290g, Mars Celebrations 380g and Maltesers Box 310g, all at £3 each.
Unmissable deals are also available on a wide selection of wines, spirits and ales including Hobgoblin IPA 4x440ml and Budweiser 4x568ml at £5.50 each, Jura Single Malt Scotch Whiskey 70cl at £22, and Jack Daniels 70cl whiskey at just £21.
A special one week deal on the Greene King Brewer’s Selection 6pk is also available between 16th to 22nd June, meaning shoppers can treat dad to the assortment of ales for just £9.
Chris Walker, Offline Marketing Lead at Nisa, said: “Over the last few months, the UK has seen social distancing measures slightly relaxed meaning households can now mix and as a result, doting children everywhere are looking forward to celebrating this annual occasion in person for the first time since 2019*."
“Almost half of shoppers purchase a gift for Father’s Day instore, with around a quarter buying on impulse when they’ve popped in to the store for other things."
“So, by utilising the dedicated Father’s Day POS provided and placing the event in a high footfall area of the store, we’re confident that this promotion will help boost basket spend for our partners during the run up to the big day.”
*Source: Mintel - Seasonal Shopping (Spring/Summer) - Oct 2020