Nisa retailers helping shoppers to treat their teachers
Nisa is supporting its retail partners with a ‘Thank You, Teacher’ gifting event as we approach the end of a very different school year.
The academic term is drawing to a close for schools, colleges and universities, and with 65% of shoppers looking to purchase an edible gift for their mentors*, a simple box of chocolates is the perfect way to say thank you.
The promotion, which lands in store on Wednesday 21st July, will be supported with themed marketing materials and POS including wobblers alongside support on the Nisa Locally social media channels.
Featuring a selection of indulgent treats at fantastic prices, Nisa partners have been given a wide range of great deals to tempt their shoppers including Maltesers Box 110g at £1.25, Cadbury Roses 186g and Mars Celebrations 240g at £2 each (saving up to £1.59) and Maltesers Truffles 200g and Quality Street Intrigue Truffles 200g at just £3.50 each.
Offline Marketing Manager at Nisa, Chris Walker said: “Teachers have been faced with the challenge of balancing remote teaching, in-person teaching, school closures, planning, and other issues the pandemic brought their way. And with many parents having to learn the ropes and home school for a big chunk of the 2020/21 school year, they have a newfound appreciation for the work teaching staff do."
“Placing this event in high footfall areas of their stores, our partners are likely to see a rise in impulse sales as shoppers see the deals and think, ‘Why not treat them this year?’.”
*Source: IGD - Adapting to new ways of celebrating occasions. IGD - Quarterly Channel Trends - Q2 2021. Lumina CTP - Data 24th May 2021.