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Nisa retailers raising spirits ahead of the festive season

With the countdown to Christmas underway, Nisa is supporting its retail partners with a raft of in-store alcohol deals to help its partners drive footfall and sales throughout the early festive period.

Running until Tuesday 14th December, the promotion is supported by a bespoke marketing campaign including themed POS to help create in-store theatre.

The dedicated Christmas point-of-sale kit aims to inspire shoppers in the mini moments in the lead up to the big day, such as drinks at home, planned parties, spontaneous get-togethers, and gifting.

Included in the promotion is Estrella Damm 4x330ml at £4.50 and Peroni 4x330ml, and a range of gins including Whitney Neill Rhubarb and Ginger Gin 70cl at £20, Hendrick’s Gin 70cl at £25, Bombay Sapphire London Dry Gin 70cl at £19, and Sipsmith London Dry Gin 70cl at £20 - that’s a huge saving of over £10 off the RRP.

With over a third of shoppers actively looking for own brand lines to save money this Christmas*, the Co-op alcohol range is expected to be well received in partner stores this year. Shoppers can pick up the Mulled Drink 75cl for £4, Fairtrade Irresistible Sauvignon Blanc Reserva 75cl for £6, Irresistible Viognier for just £8.25, and the Irresistible Passion Fruit, Mango and Lime Gin 50cl at just £14 a bottle.

Nisa retailers raising spirits ahead of the festive season

Available until 14th December

The designated drivers are also catered for with deals on a range of low and no alcohol options including Moretti Zero 4x330ml at £4 and Nozeco 75cl at £3.

Nisa’s seasonal manager, Hannah Goodwin said: “With Christmas now the key focus for consumers it is pivotal that our partners are offering a range of drinks to help their shoppers celebrate the season. Shoppers are not only out on the lookout for their favourite tipple at a good price, but for drinks for their guests on the big day as well as bottles for gifting purposes, so now is the perfect time for our retailers to capitalise on this spike in the market."

“To cater to a wider demographic and a range of shopper missions, we are encouraging partners to stock up their Christmas drinks displays with a variety of spirits, wines, ciders and lagers from well-known brands.”

*Source: IGD - Private label appealing more to shoppers Aug ’21. Kantar - Own Label Market Convenience 52wks 5th Sept 2021.