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Nisa retailers serving up a festive feast

Nisa retailers will be helping their shoppers celebrate Christmas in style this year with an extensive Co-op own brand festive product range available to them for the first time.

Eighteen months since Nisa became part of the Co-op group, some of the most popular Co-op own label lines will be stocked by Nisa partners’ stores, enabling independent retailers to play a key role in the Christmas grocery shop this year.

Since Christmas 2018 a further 1,200 Co-op lines have been made available to Nisa partners meaning this year their festive food offering to shoppers is better than ever before.

The products, which include some award-winners, offer great value to shoppers as well as excellent profit margins for retailers. 

Own brand manager at Nisa, Tracey Redfearn, said: “We are delighted to showcase the great tasting Co-op own brand festive product range this year.

“Christmas presents the perfect opportunity for Nisa partners to offer their shoppers this fantastic product range which caters for every festive occasion – from the essentials to the luxurious treats.”

An extensive colour brochure has been sent to all Nisa partners, which highlights the range and draws attention to some of the best products that will support retailers and help them to make the most out of the important festive trading period.

The brochure is set out to provide inspiration for every occasion from Christmas Eve dining, Christmas Day breakfast and the main meal itself as well as party food ideas, drinks and snacks, ensuring retailers can make the most of every opportunity.

Tracey said: “The value of the Christmas Day shop increased last year and with customers actively choosing own brand products it’s a fantastic opportunity for Nisa partners to drive footfall and encourage their shoppers to make the important Christmas food purchases in their stores.”