Nisa retailers team up with Planet Doughnut

Nisa retailers are making exciting expansions to their food-to-go range with the introduction of a sweet new product that is just entering the convenience sector.

Amacor Capital has this week delighted sweet-toothed shoppers in two of its stores with the addition of Shrewsbury based artisan doughnut company Planet Doughnut.

Launched at Nisa Local Brown Edge, Staffordshire and Nisa Local Malpas, Cheshire, the venture is expected to be a great footfall driver and a welcome addition to an already strong sweet food-to-go offer.

The stores have each hosted a Planet Doughnut Day to launch the new product to shoppers with a fantastic reception from customers.

Planet Doughnut is a family business that is growing rapidly, and we were very keen to support it and offer something quite special to our customers.

Managing director of Amacor, Martin Corban said: “We are very proud of our stores and the wide range of products available to our shoppers and the addition of Planet Doughnut is something that will help set us apart from the competition.

“Planet Doughnut is a family business that is growing rapidly, and we were very keen to support it and offer something quite special to our customers.

“This fresh, branded doughnut offering is really exciting, and we are hopeful it will drive sales and give our customers even more of a reason to shop with us,” added Martin.

And at H & Jodie’s Nisa Local in Walsall, their widely anticipated Planet Doughnut Day also proved a big hit with shoppers.
“It is a brilliant product and it works really well on social media so we have been using Instagram and Snapchat to engage with our customers and they’re loving it,” said Amrit Pahal.

The activity on the social media sites for partner was ramped up ahead of the launch with free products to be won and excitement building.