Nisa’s £5 deal back for the bank holiday
Nisa retailers are helping shoppers to feed the family for just £5 ahead of the bank holiday weekend with Nisa’s latest freezer-filling deal.
With many shoppers busy catching up with family and friends now that lockdown restrictions have been relaxed, families on the go are looking for quick but tasty meals that can be easily stored and prepared, and the £5 freezer deals have become a firm favourite for that mission.
The latest deal will run in stores until Tuesday 11th May and comprises five popular branded lines ideal for sharing. Included are Goodfella’s Thin Crust Takeaway Big Cheese Pizza, Co-op Garlic Baguette, McCain French Fries, Co-op Battered Onion Rings and a Cadbury Dairy Milk ice-cream tub, all for £5; a huge saving of £7.28 on the RRP.
The latest freezer-filling offer is supported by dedicated marketing materials and POS including bus stops, wobblers and shelf stripping, helping retailers to create in-store theatre and draw attention to the deal.
Ian Redhead, wholesale category controller for frozen at Nisa, said: “As the bank holiday approaches and the temperature continues to rise, shoppers will be on the lookout for tasty meal solutions that can be enjoyed outdoors. And pizza is consistently a popular choice for shoppers on the alfresco dining mission.
“Research has revealed that over a third of shoppers use a combination of ready prepared and raw ingredients when preparing weekly evening meals for the family*, and frozen products with a long shelf-life like these can be prepared all at once or used sporadically throughout the week to make meal times that little bit easier.
“By utilising the dedicated POS provided to signpost the £5 freezer deal in their store, we’re confident our retailers will see an increase in sales and basket spend this bank holiday weekend.”
*Source: Kokoro: Predictions for 2021 Webinar 12th March 2021, IGD - Has meal planning been impacted by COVID-19?