Nisa’s £5 freezer-filler returns for Summer
Nisa retailers are helping shoppers to feed the family for less this summer with Nisa’s latest £5 frozen deal, offering great value on a number of freezer favourites.
Research has revealed that 9 out of 10 shoppers will be watching live sport at home this summer* and those tuning into the remaining European Championship matches will likely be on the lookout for good value but tasty food to accompany the game.
Landing in stores today, the offer is supported by dedicated in-store POS as well as activity on Nisa’s consumer-facing website - Nisa Locally - and social media pages.
The deal comprises all of the components needed for shoppers to enjoy the big game; a Goodfella’s Stone Baked Pizza 452g, McCain Lightly Spiced Wedges 650g, Co-op Garlic Baguettes 2pk, Birds Eye Wholegrain Nuggets 12pk and Wall’s Magnum Classic 4pk, all for £5, providing shoppers a whopping saving of £8.74 off the RRP.
The fun continues with offers on a range of drinks and snacks including Budweiser 20pk at £12, Pringles 200g at £1.55 and Fanta 1.25ltr at £1 a bottle - that’s better than half price.
Offline Marketing Lead at Nisa, Chris Walker said: “Both the recent rise in temperature and the kick off of the Euros have combinedly created a fantastic opportunity for community retailers to pull in additional shoppers that are looking for last-minute meal options or tasty snacks for guests in the garden."
“Many of our partners’ stores are perfectly placed for this shopper mission, and research reveals that over a third of customers once in store are likely to shop spontaneously so utilising the dedicated POS and placing this offer in a high footfall area of the store is imperative."
“We hope this competitive offer will support Nisa partners in generating additional sales whilst providing a simple and affordable meal solution for their customers, throughout the remainder of the Euros and beyond.”
The deal is available until Tuesday 20th July.
*Source: Kantar World Panel 5 w/e period. Mintel - Spectator Sports - UK October 2018/November 2020. - IGD - Summer of Sports 2018. Lumina 2019.