Nisa’s £5 freezer-filling deal is back

With many children now back at school, Nisa is providing its retail partners with a new £5 frozen deal to help take the pressure off busy parents when it comes to preparing for family mealtimes.

With food for tonight already a key shopper missions in convenience stores, the £5 freezer offers continue to be popular with shoppers looking for simple but delicious family meals that can be easily prepared after school.

Available from 10th to 30th March

The latest deal - which is available in participating stores now until Tuesday 30th March - comprises five popular branded lines; Birds Eye Southern Fried Chicken in Breadcrumbs 2pk, Birds Eye Chicken Burgers 4pk, Birds Eye Mini Potato Waffles 456g, Birds Eye Mixed Vegetables 340g and a tub of Oreo Ice Cream, all for just £5.

The offer is being promoted via the Nisa Locally website and on Nisa’s consumer-facing social media channels. It is also supported with dedicated in-store point-of-sale.

Sorren Ashmore, wholesale category controller for frozen at Nisa, said: “Over 75% of parents agree that mealtimes are one of the most important family occasions and with the latest £5 freezer-filling meal solution, busy shoppers are able to stock up on some quick and fuss-free favourites to enjoy a weekday evening meal with minimal stress.

“By utilising the dedicated POS, we are confident that this competitive offer – which saves shoppers a huge £5.54 on the RRP - will support our partners in generating additional basket spend.”

Source: YouGov Poll 4th Aug 2020. IGD Back-to-School 2020. Mintel  - Families - UK Jan 2020.