Nisa’s £5 freezer-filling deal is back
With many children now back at school, Nisa is providing its retail partners with a new £5 frozen deal to help take the pressure off busy parents when it comes to preparing for family mealtimes.
With food for tonight already a key shopper missions in convenience stores, the £5 freezer offers continue to be popular with shoppers looking for simple but delicious family meals that can be easily prepared after school.
The latest deal - which is available in participating stores now until Tuesday 30th March - comprises five popular branded lines; Birds Eye Southern Fried Chicken in Breadcrumbs 2pk, Birds Eye Chicken Burgers 4pk, Birds Eye Mini Potato Waffles 456g, Birds Eye Mixed Vegetables 340g and a tub of Oreo Ice Cream, all for just £5.
The offer is being promoted via the Nisa Locally website and on Nisa’s consumer-facing social media channels. It is also supported with dedicated in-store point-of-sale.
Sorren Ashmore, wholesale category controller for frozen at Nisa, said: “Over 75% of parents agree that mealtimes are one of the most important family occasions and with the latest £5 freezer-filling meal solution, busy shoppers are able to stock up on some quick and fuss-free favourites to enjoy a weekday evening meal with minimal stress.
“By utilising the dedicated POS, we are confident that this competitive offer – which saves shoppers a huge £5.54 on the RRP - will support our partners in generating additional basket spend.”
Source: YouGov Poll 4th Aug 2020. IGD Back-to-School 2020. Mintel - Families - UK Jan 2020.