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Nisa’s £5 freezer-filling deal is back

With many children now back at school, Nisa is providing its retail partners with a new £5 frozen deal to help take the pressure off busy parents when it comes to preparing for family mealtimes.

With food for tonight already a key shopper missions in convenience stores, the £5 freezer offers continue to be popular with shoppers looking for simple but delicious family meals that can be easily prepared after school.

Nisa’s £5 freezer-filling deal is back

Available from 10th to 30th March

The latest deal - which is available in participating stores now until Tuesday 30th March - comprises five popular branded lines; Birds Eye Southern Fried Chicken in Breadcrumbs 2pk, Birds Eye Chicken Burgers 4pk, Birds Eye Mini Potato Waffles 456g, Birds Eye Mixed Vegetables 340g and a tub of Oreo Ice Cream, all for just £5.

The offer is being promoted via the Nisa Locally website and on Nisa’s consumer-facing social media channels. It is also supported with dedicated in-store point-of-sale.

Sorren Ashmore, wholesale category controller for frozen at Nisa, said: “Over 75% of parents agree that mealtimes are one of the most important family occasions and with the latest £5 freezer-filling meal solution, busy shoppers are able to stock up on some quick and fuss-free favourites to enjoy a weekday evening meal with minimal stress.

“By utilising the dedicated POS, we are confident that this competitive offer – which saves shoppers a huge £5.54 on the RRP - will support our partners in generating additional basket spend.”

Source: YouGov Poll 4th Aug 2020. IGD Back-to-School 2020. Mintel  - Families - UK Jan 2020.