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Nisa’s Big Night In is back

Nisa’s Big Night In promotion is back and aims to ensure retailers can capitalise on the long, dark evenings and the high number of shoppers staying in during the expensive run up to Christmas.

The event which launches this month features some great deals to help drive sales during the colder winter months for Nisa partners.

A key offer included in the promotion is the Big Night In for £4 deal comprising 2 x Co-op British ranch steaks and 1 x Co-op skinny fries – perfect for a special night in.

Also featured in the deal is a variety of savoury share size snacks from Walkers, including Sensations 73g, Bugles 110g and Poppables 110g, Kettle Chips 150g and Doritos 150g all at £1.

For shoppers with a sweet tooth, a selection of share bars of chocolate from Cadburys and Green & Black’s are all on offer at £1.50, coupled with a range of Rowntree’s share pouches and McVities biscuits at just £1 each.

Chicago Town pizzas are also available in the deal with a selection of individual thin based pizzas as well as stuffed crust takeaway style pizzas priced at £2.00.

Head of marketing at Nisa, Philippe Rondepierre said: “Research shows that this time of year 59% of consumers say they would prefer to entertain at home, or visit family or friends, then go out1, and so we are catering for the big night in occasion to help our retailers boost sales through this popular shopper mission.

“Sharing formats of crisps and snacks make up almost 90 per cent of sales for the big night in and so we have included a good choice of products in the £1 offer and are encouraging retailers to make the most of the opportunity to cross-merchandise.”

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