Nisa’s hauntingly good Halloween deals are here

This Halloween Nisa is providing its retailers a raft of spookily good seasonal promotions to help shoppers to continue the celebration of the staple annual event, however they will be spending it this year.

With new research revealing that almost 50% of parents in the UK will not be taking their children trick-or-treating this Halloween, the promotional event covers a range of shopper missions from those looking for spooky sweets to those on the hunt for their favourite tipple to accompany a more intimate gathering at home.

The event, which begins in stores today, will feature a great selection of beers, wines and spirits and offers freakily-good deals on a raft of sweet and savoury treats.

Included in the offer is Brew Dog Pale Ale and Hazy Jane 4x330ml at £6.50 each and Coors Light 12x330ml at £9, alongside popular spirits such as Malibu 70cl and Jägermeister 50cl, both at just £13 each.

Shoppers can also pick up products including Walkers Stax crisps 170g, Doritos share bags 150g and Haribo Chamallow marshmallows 140g at just £1 each, Mr Kipling Cake Bars in limited edition Halloween flavours at £1.50 a pack and Co-op Mini Eyeball Cupcakes 9pk at £2.

Also included in the promotion are Cadbury Goo Head Crème Eggs 40g and Smarties and Milkybar Halloween Monsters 17g at 60p each.

Nisa retailers are also seizing the opportunity to increase footfall in stores by creating some ghoulishly good displays. PGNJ Ltd, who operates nine Nisa Local stores in Glasgow, said: “Although we are working through really unprecedented times, we are still eager to bring a smile to our customer’s faces with some spooky in-store Halloween activity throughout the month of October. It’s important to help keep the community spirits high.”

Nisa’s Halloween campaign will be supported with in-store point of sale and will feature on consumer leaflets, as well as conducting a competition on the Nisa Locally website to give shoppers the chance to win one of two sweet hampers.

Marketing operations manager at Nisa, Chris Walker, said: “Ever-changing rules and social distancing measures are likely to change the way people are choosing to celebrate Halloween this year, and with the occasion falling on a Saturday many are likely to stick to a smaller celebration at home in place of heading out to the usual costume parties.

“With 56% of shoppers now planning for events nearer the time, offering a broad range of devilish deals ensures all shopper missions are being catered for – especially the impulsive and last-minute purchases.”