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Nisa shows fresh thinking to grow partner sales

On the day of its first ever Virtual Expo Nisa has launched its new Fresh Thinking proposition to partners with support to help them grow their businesses. 

As the nation witnesses a shift in shopping habits and the role independent retailers play in the community, the new Nisa proposition highlights its unique strengths to support the entrepreneurial spirit of independent retailers looking to drive growth in these challenging times.

Fresh Thinking through insight from retail experts, tailored support and fantastic quality products, including over 2,200 Co-op own-brand products give Nisa’s partners the support they need to help them create the best customer offer to suit their local area.

Launched through a series of partner testimonial films and virtual ‘category talks, hosted by the Co-op heads of categories, partners will receive guidance and advice on how best to stock their stores across frozen, fruit/veg, fresh meat, ready meals, soft drinks, alcohol and non-food, to better equip them for the future.

UK corner shops and independent retailers have seen a surge in sales

As part of this concept, Co-op have recommended an own-brand range for Nisa partners to meet the core convenience needs of its shoppers in a changing economic climate. The Co-op essentials recommended range of 500 products aims to cater for customers looking for a low-price alternative to branded products, whilst bringing greater benefit to the retailer.

John McNeil, COO at Nisa said: “UK corner shops and independent retailers have seen a surge in sales during Coronavirus and we will continue to support our partners through this difficult period with Fresh Thinking at the heart of everything we do."

“We know Co-op own brand is already proving a real success for our partners and this recommended range will provide an enhanced value proposition for their customers. We have identified the own-brand products shoppers expect to see in a convenience store and made them available at great prices, so they can shop conveniently whilst knowing it’s still 100% British meat, free-range eggs and Fairtrade.”

*Kantar, Own Label Market Report, 6th Sept

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