Nisa unveils new store format targeting retailers with smaller spaces
The new Nisa Express store format has been officially unveiled at the 2020 virtual Nisa Expo with the latest technology and contemporary design providing a first-class shopping experience for the consumer.
Catering for retailers operating in more compact spaces, the design for stores up to 1,000 sq.ft. has been developed with three different format options available, providing a solution for the full range of retailers.
Covering food centric, forecourt and essentials, each design differs to meet the demands of the shopper with format and range tailored for the specific market.
The food centric option is the focus of the store being exhibited via a virtual tour facility at Nisa Expo and offers a premium provision based around the on-the-go and meal for tonight customer.
With a focused proposition, enabling entry into markets currently not available to Nisa partners the concept provides a credible offering and a unique, market-leading food for now format.
The proposition is particularly designed to service the cash rich, time poor consumer, living predominantly in a city centre location where shoppers want to be wowed and inspired when entering a store.
Key to the food centric format is the enhanced food to go offering, premium coffee offer, fresh focus complemented by the latest vending machine offers, seating area and on trend category offering.
The essentials version of Nisa Express serves the needs of the average below 1,000 sq.ft. store, largely based in neighbourhood environments and often the hub of the local community.
This format ensures all the requirements of the small store are maximised to their potential including generous chilled range, BWS, a focus on value and other services such as Post Office to drive footfall.
And in the fast-moving forecourt sector the concept store combines the current market trends with where the market is heading, achieved by establishing all the key propositions under one roof whilst ensuring the core theme is the right focus for the particular site and suits the inevitable market changes within the sector.
Head of format at Nisa, Darren May, said: “Our new Nisa Express format is designed to meet the needs of Nisa partners who operate smaller stores but who want to ensure their business is contemporary, has the right look and feel and provides their customers with the best shopping environment.
“Importantly, we want to ensure all partners have access to a Nisa fascia and format that complements their individual offering and location and we believe this is achievable with the Nisa Express format.”