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Northern Ireland family-owned supermarket invests £4million to double in size

Having served the community since 1985, Robinsons Nisa Extra in Ballymena has completed a significant refurbishment and increased staff numbers.

Ballymena-based supermarket, Robinsons has invested £4million in a shop refit and extension which sees the Nisa Extra more than double in size.

Having served the local community from the Cullybackey Road site since 1985, Robinsons has completed a significant refurbishment, growing its footprint from 11,000sq ft to a 26,000sq ft store, and increased staff numbers from 65 to 85 employees.

With growing customer demands and innovation at the forefront, Robinsons’ multi-million pound extension has allowed the supermarket to develop a manufacturing kitchen onsite to further bolster the delicatessen, food-to-go and take-home product ranges, invest in state-of-the-art equipment for the deli, install self-service tills, as well as Pay @ Pump technology for the fuel station.

Placing a huge focus on user experience, Robinsons has consciously made improvements to the store with its customers in mind such as widening the aisles and increasing the car parking spaces, creating a brighter, more modern building with contemporary fixtures and fittings and easier access. Since the investment, there has been a noticeable increase in shopper footfall with basket spend increasing and an overall sales rise of +25% and climbing.

To assist with the supermarket’s ambitious plans, the business availed of financial support from Danske Bank, which has been used to extend the shop’s total footprint, invest in new technology and equipment and improve the overall shopper experience.

With new suppliers and a bigger range than ever before, wider Shopping Aisles , more parking with larger spaces, K&G McAtamney Butchery, Hot and Cold Deli and Off Sales ins-store plus lottery, Paypoint, Express, Checkout or Self Serve, 24 Hour Petrol & Diesel, 100s of Robinsons own branded fresh foods, a Hot Drinks Station, newspapers and magazines and 24 Hour ATM, there's plenty of change to note at the Nisa Extra.

“It was chaotic for a while but it was well worth it,” said Gary Olphert, who has worked for Robinson’s of Ballymena since leaving school in 1990, working his way up to manager, having been with the family-owned and run business for over 34 years.

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