Raising a glass of Christmas cheer

Nisa partners can start planning for all the occasions Christmas offers their customers with the launch of the licensed Christmas range pre-sell.

Combining Co-op own-brand and branded options, the range boasts some all-time favourites alongside new additions to cater for all their customer’s needs.

Whether it's Bucks Fizz for breakfast on Christmas Day or a favourite bottle of Champagne to usher in the New Year, there is an excellent choice available in this year's range.

Gifting opportunities are also key for this time of year and there are a number of options to suit all budgets, from a £5 mini bottle gift pack as an ideal stocking filler to a Magnum or multipack suitable for a dinner party.

Chris Walker, Offline Marketing Lead at Nisa said: “The Christmas period is a great opportunity to offer consumers a trade up option, premiumisation is a known trend leading up to Christmas, whether this be for a gifting opportunity or just a little indulgent treat."

“Offering a mix of branded and Co-op own label helps drive sales and gives great value to shoppers, especially at Christmas and we think this range is very strong and will give Nisa partners the opportunity to really stand out in the category.”

Printed brochures have been sent out to partners and the range is also available to view and order via the partner website.