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Retailers offered corking deals with Wine Festival event

As the cooler, darker evenings roll in and consumers look to enjoy a glass of wine with their evening meal, Nisa is launching an in-store Wine Festival to help its retailers drive footfall and sales with great offers across a range of wines.

The promotion, which will run from the 10th – 30th September, has become well-established in Nisa’s events calendar and will be supported with a bespoke marketing campaign including themed POS to help create in-store theatre.

The campaign will also be supported by social media posts, a Facebook Live competition  and a dedicated Wine Festival webpage featuring a wine selector, tasting notes, recipe pairings and a competition to win prizes such as a case of wine.

Included on promotion during the Wine Festival is a wide range of the I Heart 75cl wines at £4.99 and the I Heart Prosecco at £6.99, The Straw Hat 75cl wines at 2 for £7.50, Hardys Stamp wines at £5.49 each and many more.

Norrie Donaldson, Trading Controller for Wines at Nisa, commented: “This Wine Festival follows on from successful Cider, Gin and Wine Festival promotions throughout the year, which have been a huge success with Nisa retailers and their customers alike. 

“The supporting online activity is aimed at making the promotion more interactive with consumers and we feel the competitive pricing and wide range of wines available as part of the promotion provide something for every taste and budget, whilst supporting our retailers in driving footfall, impulse sales and therefore basket spend.”

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