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Retailers offered hearty deals in Nisa’s “Hail the Ale” event

Nisa is helping retailers transition into the colder weather and dark winter evenings with a ‘Hail the Ale’ event to help drive footfall and sales.

The event commenced on Wednesday and will run until 29th October, supporting Nisa retail partners in generating additional sales with competitive pricing and offers on a wide range of popular ales.

A part of Nisa’s every day low prices, the offer reflects current drinking trends, highlighting a vast selection of market-leading ales to ensure shoppers have a great choice, whatever their taste.

Ales on the 3 for £5 promotion include Brewdog Punk IPA 330ml and Elvis Juice 330ml, Sharp’s Doom Bar 500ml, Wychwood Hobgoblin IPA 500ml, Morland Old Speckled Hen 500ml and Greene King IPA Gold 500ml, to name a few.

Nisa’s Trading Controller for beer, ales and cider, Sam Yeadon, said: “A variety of ales continue to perform well in our stores and we’ve timed our “Hail the Ale” event to coincide with the arrival of colder UK weather: Autumn brings the darker nights with the looming thought of the clocks going back, shoppers are looking for heartier drinks and spending cosy nights in by the fire.

“With an overindulgence and overspend across the summer value is important for shoppers, so the Hail the Ale event, which spans across over 50 popular branded ales, is sure to boost footfall and basket spend for Nisa’s retailers.