Rolling out Honest Value to Nisa partners

Co-op’s Honest Value range has been rolled out to all Nisa partners to ensure they have a competitive offer for shoppers looking to make savings on their food budget in 2022.

As households face increasingly challenging times, the addition of Honest Value to a store will unlock value tier own-brand essentials in core categories crucial to the most value sensitive shoppers.

The range gives customers choice on a selection of essentials across categories including fruit, vegetables, ready meals, soft drinks, and dairy, as well as household goods, with great prices for all meal occasions. All products also meet the usual sourcing standards with 100% fresh British meat and Fairtrade.

Honest Value initially launched last year and was made available to Nisa partners stocking a set number of Co-op own brand products across the core and Irresistible ranges.

In response to the growing demand from shoppers for everyday products at increasingly competitive prices, Honest Value has now been extended to all Nisa partners.

Nisa’s Trading Director Ayaz Alam said: “We have seen great success for the Co-op own brand from Nisa partners with more than 90% now participating in the range across all tiers."

“The need for value is more important than ever before and we want to make sure Nisa partners are well placed to offer their shoppers a choice across all price points but particularly so for the value-conscious shopper.”

The range spans all key categories, covering the core, everyday items that shoppers buy regularly, helping partners to win these shoppers, gain footfall and basket spend of the budget-minded shopper.

The Honest Value range will be most relevant to Nisa partners whose stores cater for the most value driven customers. It works best to complement a wider own-brand focus in store and ranged alongside Co-op’s core range which has been designed to be the cornerstone of a convenience offer as part of a good, better, and best approach to ranging.