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Spellbinding support for Nisa retailers this Halloween

Nisa retailers are treating shoppers to some scarily good deals during the lead up to Halloween thanks to a raft of spook-tacular offers available as part of the latest seasonal promotional activity.

With three-quarters of shoppers buying sweets for trick or treaters and almost half throwing an annual Halloween party, it’s a frighteningly good opportunity for retailers to increase sales in their stores.

The deals are supported by frightful point of sale materials to use in store and a Home of Halloween page will be launched on the Nisa Locally featuring all the relevant promotional products, recipe ideas and offers as well as details for an in store competition.

This will run alongside be a social media campaign, used to direct people to the hub as well as to their nearest store and will include price and product posts, creepy competitions and live streams.

The instore competition linked to the digital campaign, urges shoppers to head into store to photograph any Halloween decorations, big or small, and upload the picture to be in with a chance of winning a prize.

Digital optimisation manager at Nisa, Lee McDonald, said: “As shoppers begin thinking about Halloween celebrations as soon as October arrives, now is the perfect time to push the multi-pack sweets and party snacks so that they can stock up ready for the big day.

“Halloween is now the third biggest retail occasion in the grocery market and there are lots of opportunities for independent retailers to make the most out of it both in-store and online.

“It’s key to remember that Halloween isn’t just for the trick-or-treaters, and this campaign helps to highlight that with fantastic deals across a wide range of BWS lines and party snacks. 

“Halloween parties present an area in which convenience retailers can really do well, so we are supporting this with a great selection of favourite brands as well as our fantastic website – the ‘Creepy Cocktails’ recipe will go down a hit with shoppers!”