Spreading the word socially

Nisa’s independent retailers are receiving a helping hand to spread the word to shoppers about the range of Co-op own label products available in their stores.

To support partners with their continued commitment to the Co-op range, a bank of new digital assets has been created and made available for use on social channels during the summer season.

The new artwork can be used by retailers who are stocking a set level of Co-op own label products with the aim of further engaging their customers and helping to promote the range.

Included in the bank of assets are social posts and header photos for Facebook and Twitter with versions including and excluding the Nisa logo, depending on whether or not the partner operates a symbol store.

The “Proud to Stock Co-op” assets feature lifestyle photography of some key summer eating occasions including barbecue, picnic and ice cream and are downloadable from Nisa’s order capture system enabling partners to make the best use of them on their chosen channels.

Jonny Lambert, wholesale category lead at Co-op, said: “We know there is huge influence on social media and many Nisa partners are extremely active on various platforms, engaging with their shoppers and sharing news of their deals."

“This set of Co-op own-brand assets will help them to spread the word about the products they have in store and raise awareness about the wide range available for shoppers to buy locally from their independent store.”