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Stoneleigh store open to virtual visitors

Retailers are invited on a virtual tour of Nisa’s latest Evolution format store following the launch of a new tool designed to provide inspiration and insight.

The 360 virtual tour takes users on a trip round Nisa’s Stoneleigh store, as exhibited at the annual trade show earlier this year and allows people to navigate their way round the 4,000 sq. ft. shop, whilst also picking up a raft of useful information.

Category insights and advice on products, merchandising and store layout are all captured in the tour which is to be made available on the Nisa website.

The tool will also be a useful asset for recruitment purposes, with those considering joining Nisa presented with an easy opportunity to get a clear overview of what they could sign up for.

Darren May, head of format and development at Nisa, said: “We presented our latest Evolution store at Stoneleigh earlier this year and ahead of our exhibition in 2020, we wanted to make it available to all.

“We have incorporated a wealth of category advice and insights in a bid to provide our retailers with helpful information that will help them run their businesses and make improvements in category areas where they might need support.”

When showcased at the 2019 Nisa Expo at the National Agricultural Exhibition Centre (NAEC) in Stoneleigh it was well received by retailers, suppliers and other guests, so much so that Nisa partner Amacor Capital bought the entire store and last month it was finally unveiled as a fully operational shop in Brown Edge, Staffordshire.

Key trends in convenience are demonstrated in the store which features modular drop-in units, bespoke display units, self-service tills and the latest energy efficient chiller cabinets.

By sharing the virtual tour of the store, Darren said he hopes to persuade current Nisa retailers of the benefits of investing in their store as well as attracting new retailers to the Nisa business.

“Stores that have converted to our latest format have enjoyed healthy uplifts in sales, growing an average of 12%, so it is important retailers can see what is available as well as get the insights and data to help them understand how they can improve their business,” added Darren.

Visit the link to access the virtual tour.